What happens when a film is so original that nobody knows what to do with it?
In 1998, Joel and Ethan Coen released The Big Lebowski — fresh off the massive critical success of Fargo. Critics were confused, and audiences stayed home. By every conventional Hollywood measure, it was a failure.
Slowly but surely, The Big Lebowski found its people. And those people didn’t just love the film — they built an entire subculture around it, complete with its own religion.
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